Panini’s Official Premier League Adrenalyn XL™ Trading Cards are back for the 2020/21 season with a new look, new categories and more fun than ever before! Panini is delighted to launch the completely rebranded and refreshed Adrenalyn XL™ trading card collection, which will hit shelves in the UK and Republic of Ireland on Thursday 20th August, featuring all of the Premier League’s top talent. The launch comes off the back of the incredibly successful release of Football 2020, Panini’s first-ever Premier League sticker collection, which was by a distance the biggest-selling collectable launched in the UK and Republic of Ireland in 2019.
Premier League Adrenalyn XL™ 2020/21 is the only trading card collection to include all 20 Premier League clubs and is the must-have collection for football fans and collectors alike. This superb collection features 468 trading cards plus 30 LIMITED EDITION cards available across a new-look range of SKUs including Multipacks, Pocket and Classic Tins and an awesome Countdown Calendar.
Fans can kickstart their collection with a Starter Pack, which includes a high-quality collector’s binder, two-player gameboard and poster, 18 trading cards, an exhaustive magazine game guide plus two guaranteed Limited Edition cards. Starter Packs are priced at £5.99 and packets, which include six trading cards and one QR code leaflet, are £1.00 each. A huge multichannel marketing campaign is lined up, including extending our cross-promotional activations with our fellow Premier League partners and delivering a heavyweight TV, radio, VOD and digital campaign. The launch will be supported by the best football influencers in the category and a new sampling mechanic in place with the UK’s top-selling newspaper. Panini have also forged new football magazine cover mount partnerships which, alongside Panini’s own football magazine Strike-It!, will facilitate the sampling of millions of packets to football-loving kids across the British Isles.
Mike Riddell, Managing Director of Panini UK: “Panini is taking Premier League trading cards to a new level for the 2020/21 season. Premier League Adrenalyn
XL™ 2020/21 is a dynamic new collection which will be refreshed as new players transfer into the world’s most exciting league.”
Will Brass, Commercial Director, Premier League: “We’re excited to kick off our second season with Panini. The new-look Adrenalyn XL™ trading cards are a great way to get the Premier League into the hands of fans across the UK and Republic of Ireland!”
Chris Clover, Head of Marketing – Sport at Panini UK: “I cannot wait for collectors to get their hands on these new cards. The design team at Panini UK have created something really special for all Premier League fans to enjoy, switching up and improving every element from last season.
There really will be no mistaking which trading card collection for the 2020/21 season is officially Premier League.”
Panini and Premier League sign exclusive worldwide agreement
Panini UK has signed an exclusive worldwide agreement to become the Official Stickers and Trading Cards Licensee of the Premier League from Season 2019/20. The agreement covers retail and promotional product, both physical and digital.
Peter Warsop, Panini Group Licensing Director said ‘The coming together of Panini and the Premier League is wonderful news for the global collectables market. Panini’s international reach of both retail and promotional collectables provide the perfect platform to grow the business.’
Mike Riddell, Managing Director of Panini UK added ‘This is a game-changer for the UK market. The Premier League is the strongest league in the world and our challenge is to restore the UK football collectables market to number one.’
Richard Masters, Managing Director, Premier League said ‘Panini has an excellent reputation for producing high quality and popular collectable football stickers and trading cards that are popular with fans across the world. We look forward to working with them from season 2019/20 onwards.’
Panini Group, established more than 55 years ago in Modena, Italy with subsidiaries throughout Europe, Latin America and the United States, is the world leader in the published collectable sector and the leading multi-national publisher of comics, children’s magazines, and manga in Europe and Latin America. The company has distribution channels in more than 130 countries and employs a staff of over 1200. For more information visit www.paninigroup.com
Panini集團版權總監Peter Warsop表示，Panini和英超聯賽的合作對於全球收藏出版市場來說是個好消息。 Panini的全球零售和促銷收藏出版產品的國際網絡及範圍，給發展業務提供了完美的平台。
Premier League英超聯賽常務董事總經理 查德•馬斯特斯（Richard Masters）表示，Panini在出版生產高品質和受歡迎的足球貼紙和足球咭方面享有盛譽，這些收藏產品深受全球粉絲歡迎。我們期待著從2019/20賽季起開始與他們合作。
關於 Panini S.p.A.
We quote some collectors’ enquiries in respect of Missing Service for providing to global collection friends
I have already transfer the payment. Attached is the bank slip.Please help to order the following stickers.
FIFA World Cup 2014 (total-128stickers)
Thanks a lot.
From: Keith Yiu
Sent: Monday, September 1, 2016 12:20 PM
Subject: Re: Enquiries for missing stickers
Thanks your reply.
Just wonder the price of the 2016 stickers is increase? The early email you replied is $5/pre one sticker.
Or just typing error?
From: helen lam
Sent: Saturday, September 14, 2013 8:41 PM
Subject: Attn. : Disney – The Planes
I am collecting the stickers for Planes & would like to order the following stickers :
Please kindly let me know how to order the stickers and the payment method!
Thanks a lot!
傳送日期︰ 2013年03月13日 (週三) 11:04 PM
主題︰ 回覆︰ UEFA Champion League 2013
Thank you for your notice and attached please find the file of my missing stickers to the collection (total 60 stickers). Appreciate if you can check the availability and advise the total amount to be paid if shipment is to Macau.
Thank you and looking forward to your reply.
From: KS Ho
Sent: Tuesday, June 18, 2013 11:42 PM
Subject: Euro2012,Euro2008,World Cup2010
I am looking for Euro2008-219