Panini’s Official Premier League Adrenalyn XL™ Trading Cards  are back for the 2020/21 season with a new look, new categories and more fun than ever before! Panini is delighted to launch the completely rebranded and refreshed Adrenalyn XL™ trading card collection, which will hit shelves in the UK and Republic of Ireland on Thursday 20th August, featuring all of the Premier League’s top talent. The launch comes off the back of the incredibly successful release of Football 2020, Panini’s first-ever Premier League sticker collection, which was by a distance the biggest-selling collectable launched in the UK and Republic of Ireland in 2019.

Premier League Adrenalyn XL™ 2020/21 is the only trading card collection to include all 20 Premier League clubs and is the must-have collection for football fans and collectors alike. This superb collection features 468 trading cards plus 30 LIMITED EDITION cards available across a new-look range of SKUs including Multipacks, Pocket and Classic Tins and an awesome Countdown Calendar.

Fans can kickstart their collection with a Starter Pack, which includes a high-quality collector’s binder, two-player gameboard and poster, 18 trading cards, an exhaustive magazine game guide plus two guaranteed Limited Edition cards. Starter Packs are priced at £5.99 and packets, which include six trading cards and one QR code leaflet, are £1.00 each. A huge multichannel marketing campaign is lined up, including extending our cross-promotional activations with our fellow Premier League partners and delivering a heavyweight TV, radio, VOD and digital campaign. The launch will be supported by the best football influencers in the category and a new sampling mechanic in place with the UK’s top-selling newspaper. Panini have also forged new football magazine cover mount partnerships which, alongside Panini’s own football magazine Strike-It!, will facilitate the sampling of millions of packets to football-loving kids across the British Isles.

Mike Riddell, Managing Director of Panini UK: “Panini is taking Premier League trading cards to a new level for the 2020/21 season. Premier League Adrenalyn XL™ 2020/21 is a dynamic new collection which will be refreshed as new players transfer into the world’s most exciting league.”

Will Brass, Commercial Director, Premier League: “We’re excited to kick off our second season with Panini. The new-look Adrenalyn XL™ trading cards are a great way to get the Premier League into the hands of fans across the UK and Republic of Ireland!”

Chris Clover, Head of Marketing – Sport at Panini UK: “I cannot wait for collectors to get their hands on these new rds. The design team at Panini UK have created something really special for all Premier League fans to enjoy, switching up and improving every element from last season.

There really will be no mistaking again which trading card and sticker collections for the 2020/21 season is officially Premier League.”