新聞通訊

Panini與英超簽署獨家全球協議 2018年10月9日
Panini UK已簽署獨家全球協議,成為英超聯賽2019/20賽季起的官方足球貼紙和足球咭授權出版人。該協議涵蓋零售和促銷,包括實體和數字產品。
Panini集團版權總監Peter Warsop表示,Panini和英超聯賽的合作對於全球收藏出版市場來說是個好消息。 Panini的全球零售和促銷收藏出版產品的國際網絡及範圍,給發展業務提供了完美的平台。
Panini英國公司董事總經理Mike Riddell補充說:“這是一個改變英國市場的遊戲規則”。英超聯賽是世界上最強的聯賽,我們的挑戰是將英國足球收藏出版市場恢復到第一位。
Premier League英超聯賽常務董事總經理 查德•馬斯特斯(Richard Masters)表示,Panini在出版生產高品質和受歡迎的足球貼紙和足球咭方面享有盛譽,這些收藏產品深受全球粉絲歡迎。我們期待著從2019/20賽季起開始與他們合作。
關於 Panini S.p.A.Panini集團於55年前在意大利Modena成立,在歐洲,拉丁美洲和美國設有子公司,是出版生產高品質貼紙和遊戲咭的全球領導者,也是卡通,兒童雜誌和漫畫的歐洲和拉丁美洲權威跨國出版集團。該公司在130多個國家擁有分銷渠道,員工人數超過1200人。欲了解更多信息,請訪問www.paninigroup.com Date: Mar-23-2019

PRESS RELEASE -2019

Mike Riddell, Managing Director of Panini UK: “Panini is taking Premier League trading cards  and stickers to a new level for the 2019/201 season. Premier League Adrenalyn XL™ 2019/20 is a dynamic new collection which will be refreshed as new players transfer into the world’s most exciting league.”

Will Brass, Commercial Director, Premier League: “We’re excited to kick off our first-ever season with Panini. The new-look Adrenalyn XL™ trading cards are a great way to get the Premier League into the hands of fans across the UK and Republic of Ireland!”

Chris Clover, Head of Marketing – Sport at Panini UK: “I cannot wait for collectors to get their hands on these new rds. The design team at Panini UK have created something really special for all Premier League fans to enjoy, switching up and improving every element from last season.

There really will be no mistaking which sticker and trading card collections for the 2019/2020 season is officially Premier League.”

PRESS RELEASE -2020

Panini’s Official Premier League Adrenalyn XL™ Trading Cards  are back for the 2020/21 season with a new look, new categories and more fun than ever before! Panini is delighted to launch the completely rebranded and refreshed Adrenalyn XL™ trading card collection, which will hit shelves in the UK and Republic of Ireland on Thursday 20th August, featuring all of the Premier League’s top talent. The launch comes off the back of the incredibly successful release of Football 2020, Panini’s first-ever Premier League sticker collection, which was by a distance the biggest-selling collectable launched in the UK and Republic of Ireland in 2019.

Premier League Adrenalyn XL™ 2020/21 is the only trading card collection to include all 20 Premier League clubs and is the must-have collection for football fans and collectors alike. This superb collection features 468 trading cards plus 30 LIMITED EDITION cards available across a new-look range of SKUs including Multipacks, Pocket and Classic Tins and an awesome Countdown Calendar.

Fans can kickstart their collection with a Starter Pack, which includes a high-quality collector’s binder, two-player gameboard and poster, 18 trading cards, an exhaustive magazine game guide plus two guaranteed Limited Edition cards. Starter Packs are priced at £5.99 and packets, which include six trading cards and one QR code leaflet, are £1.00 each. A huge multichannel marketing campaign is lined up, including extending our cross-promotional activations with our fellow Premier League partners and delivering a heavyweight TV, radio, VOD and digital campaign. The launch will be supported by the best football influencers in the category and a new sampling mechanic in place with the UK’s top-selling newspaper. Panini have also forged new football magazine cover mount partnerships which, alongside Panini’s own football magazine Strike-It!, will facilitate the sampling of millions of packets to football-loving kids across the British Isles.

Mike Riddell, Managing Director of Panini UK: “Panini is taking Premier League trading cards to a new level for the 2020/21 season. Premier League Adrenalyn XL™ 2020/21 is a dynamic new collection which will be refreshed as new players transfer into the world’s most exciting league.”

Will Brass, Commercial Director, Premier League: “We’re excited to kick off our second season with Panini. The new-look Adrenalyn XL™ trading cards are a great way to get the Premier League into the hands of fans across the UK and Republic of Ireland!”

Chris Clover, Head of Marketing – Sport at Panini UK: “I cannot wait for collectors to get their hands on these new rds. The design team at Panini UK have created something really special for all Premier League fans to enjoy, switching up and improving every element from last season.

There really will be no mistaking again which trading card and sticker collections for the 2020/21 season is officially Premier League.”